About Luke Blackmore
Luke Blackmore is a British freelance designer working in brand, identity & logo design, digital content, website creation & marketing solutions.
Read my story >
My story starts out with a nugget of an idea, formed way back in the 90s
I was just a naive teenager growing up in a quiet little village in South Lincolnshire. With only a couple of shops, pubs and a park – it didn’t really offer that much to the 16 year old me. I never imagined that my whole career would spark from a five minute stroll from my parents doorstep.
In the summer of 1998 I had to embark on work experience. I had no idea where to go, but my school suggested I tried this little hotel booking company – which I’d never heard of….nor did I know that it was in the same tiny village I’d been living in since birth.
The place was a real eye-opener. I discovered the internet there (remember – this is a time before most people even had dial-up internet. Broadband wasn’t even a word back then.) and was swiftly taught the in’s and out’s of HTML coding so I could create web pages for hotels. Then I discovered the miracle of Photoshop!
I stayed on after work-experience, working a couple of hours each night for some pocket money. Instead of creating web pages, I was checking hotel info – calling Directory Enquiries every 4 minutes to cross-check phone numbers with those on our database…it sucked – but my boss noticed.
So, the owners helped me work out what I wanted to do. Apart from building web pages, I sucked at IT. I definitely didn’t like calling Directory Enquiries….so they tried me out with designing marketing material. I loved it, and I was pretty good at it too. Soon enough others in the office started asking me to create things for them. Gift cards, posters, wedding invitations, then websites – it was all pretty straightforward but I loved it. “What if I could do this other people, as an actual job – maybe even make actual money?” I thought.
Years later, I did.
By my late 20s I was being approached more and more for bigger and bigger work – so decided to go legit and become an actual freelancer….all on the side of my day job. Things started slowly, but I started freelancing for a nightclub, some bars, hairdressers and a lady who made cupcakes.
In 2008 the banking crisis hit and the U.K. went into a big recession. Both my girlfriend and I worked at the same company and we felt pretty vulnerable if the company were to close (glad to say they didn’t). So – after 15 years working for my local family-run hotel booking company – it was with a heavy heart that I switched day-jobs and began working as a resident designer for one of my own freelance clients. They’d been feeding me so much work, it turned out cheaper for them to just employ me full time.
With a bit more freelance time freed up in the evenings, I was free to work with more and more clients – by word of mouth they all started coming in.
Today – I’m very happy to say I’m still working with many of my original clients. Some have changed business since we first met – but they’ve come back and approached me with new projects to embark on together. Alongside those I have a wonderful bunch of new regular customers of all shapes and sizes!
Here’s to the next 22 years 🙂
Bell & Co Ltd
DGG Property Consultants
Friends of Ayscoughfee
Happy Little Hands
Kiln Dried Firewood Logs
Meadows Edge Care Home
Melanie James Bridal
M Yould & Sons Ltd
NES: Norie’s Electrical Services
Stamford Geological Society
Think GB Energy
Thomas Campbell Estate Agents
Tulip Hill Cakery
Woodhouse Farm Lodge