Tax Warrior

Brand Identity, Website, Marketing & Digital Design

Accountancy firm offering hassle-free tax returns for freelancers, sole traders and small businesses.

2020 proved to be a year much like no other. Just about everyone has been affected by the events than took place over the year  – and I’m no exception to that.

When the guys over at Tax Warrior contacted me for help. They explained the business – and it certainly was very interesting…but this took place ‘pre-pandemic’.

I was still in full-time employment back then, so I struggled to relate how their target audience felt. Self-assessments weren’t all that hard for me as a part time freelancer. I did work as and when I felt.

Sure, filing your return is a nuisance…but I did freelance work ad-hoc, so it wasn’t that much of a big deal for me personally. I knew others might struggle, but not being in the same boat as those you’re trying to market to is a bit of a disadvantage.

..but then we had the pandemic, and everything changed.

By the autumn, I’d given up the day job, I was now a full-time freelancer…and I was in the same boat.

As great a decision as going full freelance was, the self-assessment side of things suddenly seemed a gazillion times more complicated…and daunting.

That’s when it hit me – THIS is why Tax Warrior are here. Those like me – people who could really do without all that unnecessary time and stress – would really benefit from Tax Warrior. Sure, I could put a day or so aside and do it myself…but that’s all time I’m not doing what I’m good at….that’s time I’m not working and earning. If I outsourced my self-assessment to Tax Warrior, my customers will get their work finished earlier – they’re happier – and I’m happier.

Whether your circumstances have changed from COVID or not…if you’re self employed or a limited company and want to leave the tax return hassle behind – I suggest you have a chat with the guys at 

  • 2021 Tax Warrior Identity

    In early 2020, Tax Warrior was purely a vision in the eye of tax guru Chris McKenna.

    An early brand concept was proposed and swiftly given the green light. Within a matter of days, Tax Warrior was alive and kicking – but with an identity which I never felt was quite ‘on the money’.

    By the end of that year, many things had changed. The time had come to give Tax Warrior a serious re-think.

    After some weeks of research, deliberation and conceptual work, 2021 saw the arrival of the new Tax Warrior ‘identity 2.0’.

    This revised identity offers simple, cleaner typography for easier legibility across platforms – and a bold new website to propel the new brand forward.