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In early 2020, Tax Warrior was purely a vision in the eye of tax guru Chris McKenna.

An early brand concept was proposed and swiftly given the green light. Within a matter of days, Tax Warrior was alive and kicking – but with an identity which I never felt was quite ‘on the money’.

By the end of that year, many things had changed. The time had come to give Tax Warrior a serious re-think.

After some weeks of research, deliberation and conceptual work, 2021 saw the arrival of the new Tax Warrior ‘identity 2.0’.

This revised identity offers simple, cleaner typography for easier legibility across platforms – and a bold new website to propel the new brand forward.